Feb 29, 2012

31 Flavors of Mayonnaise on THE FIVE


 Over In Brooklyn's Jon Cronin and this blog's author writes about everyone favorite condiment - mayonnaise! If you haven't heard their is a "Mini-Niche" revolution here in Brooklyn and this post on THE FIVE breaks it all down for you. 

Money making bloggers have always known that people search for super specific things. If they tailor their blog content to answer the specific need of the searcher, they can ensure that their post will be among the top five search results. This hooks the searcher in and then targeted ads drive them further down the funnel, providing Google with a click and the advertiser with a potential customer or sale. They call these super-focused sites “Mini-Niche” and they are everywhere online. The offline equivalent of this would be walking down the street and on the way you ask someone - “Excuse me? - Where is the nearest  grocery store, I need to buy some mayonnaise?” and they smile and say “You don’t need to go to the grocery store, because there is a mayonnaise store right there and they have every mayonnaise flavor you could dream of!”  Wow! Who knew that mayonnaise came in different flavors? and that there were stores that sold just mayonnaise. For most of you the thought of 31 flavors Baskin Robbins Ice Cream store for mayonnaise may be scary, but for others this would be a dream come true. The truth is that this mayonnaise store is real and is soon opening on Vanderbilt Ave in Brooklyn. Yes, I know that Brooklyn is a “Mini-Niche” lovers paradise, in fact the sign coming over the bridge says “ Welcome to Brooklyn, Name it... We Got It”, but that’s not my point...or is it?

Read the rest of the post on THE FIVE