Best Place for Underground Movies Outdoors

From the good folks over at Rooftop Films

This weekend at Rooftop we have two great short film programs at the historic Old American Can Factory. Built as a canning factory in 1886 on the Gowanus Canal, it was redeveloped in 2003 as an industrial haven for a curated community of more than 200 people working in the creative industries, including us!
On Friday, we’ll be screening “Industriance,” a striking program of short films where self-constructing buildings battle for fidelity, makers of mold-o-form plastic deer muddle their love, and Werner Herzog plays a discarded plastic bag desperately seeking the meaning of existence. On Saturday, we’re presenting a collection of films from the Umami Festival, whose goal is to use art to increase awareness of the power food has to influence and shape both diners and cooks.
Friday, July 2nd - INDUSTRIANCE
Since the dawn of the Industrial Revolution, philosophers have railed against dehumanization, as machines replaced people in the workplace and technology came to dominate our daily lives. Giant factories churned out poisonous products while chewing up and spitting out replaceable workers. Urban landscapes became increasingly alienating as automobiles and skyscrapers secluded and dwarfed individuals. But who would've thought that we'd move so quickly to a post-industrial world dominated by virtual products and cyber-realities? A world with no use for the physical objects of the recent past, and no place for the makers and consumers of formerly quaint and useful materials. We now live in age where we must sentimentalize our trash in order to save ourselves from annihilation by way of abstraction. Amidst the changing landscape in industry, architecture and manufacturing, this dynamic program of short films is about people (and objects) searching for meaning, connection and love.
http://www.rooftopfilms.com/2010/schedule/21-industriance
WHERE:
On the roof of The Old American Can Factory
232 3rd St at 3rd Ave. (Gowanus/Park Slope)
Brooklyn, NY 11215 F/G to Carroll St. or M/R to Union
WHEN:
8:00 Doors Open
8:30 Live Music by Bow Ribbons
9:00 Films Begin
11:30 Reception in Courtyard

Saturday, July 3rd
Umami is the fifth taste sensed by the human tongue (in addition to sweet, salty, bitter and sour). It’s a Japanese word meaning "savory" or "meaty" and applies to a sensation common in meats, cheese and other protein-rich foods or to "earthy" foods such as mushrooms and soy sauce. Umami's screening of international artist's short food films is pure umami: earthy sensations transcending the expected. Hotdogs become ritual objects, tortillas offer language lessons and gefilte fish is deconstructed. This showing is nothing like Food Network -- its sensibility expands into a fifth sense.
Umami: Food and Art Festival is a non-profit, biennale event created in 2008. The festival works in partnership with other organizations in New York City to foster collaborations between artists and food professionals. By approaching food through art, Umami frames it as stimulating and inspiring, a positive approach leading to innovative solutions to some of the national challenges we face today. Umami encourages art based in everyday life and materials, illustrating that art can be found anywhere and can be produced at any time with the simplest means. The festival's key objectives are to use food as a common thread to look at and integrate art into daily life and to broaden the horizon of food as an artistic medium.
http://www.rooftopfilms.com/2010/schedule/47-umami

WHERE:
On the roof of The Old American Can Factory
232 3rd St at 3rd Ave. (Gowanus/Park Slope) Brooklyn, NY 11215 F/G to Carroll St. or M/R to Union
 WHEN:
8:00 Doors Open
8:30 Live Music by Railbird
9:00 Films Begin
11:30 Reception in Courtyard